Back Before Blogging was Cool

by subacati

There was a tv advert that often comes to my mind that talks about blogging. Ironically, I can never recall what product was been advertised, making it hard to find any reference to it. However, I have managed to locate a transcript of it.

“Blogging… blogging. On the Internet, Mikey set it up for me. Kids these days know everything. It’s like your own website where you can speak up, play, inspire. I know, I used to find the Internet intimidating too. But this is amazing. It’s… my space where I can just express myself and when you sit back and read what you’ve written its like, Wow! This is me. My creativity.”

The scene is of a woman, presumably a mother, around 30 years of age. She is standing in front of a fridge taking something out. She closes the fridge as she begins to talk, looking straight at the camera as if the viewer is standing there with her in her kitchen.

This was the first time I’d heard the term ‘blogging’ used. I had some vague notion that this activity existed, but since neither I nor anyone I knew had Internet access back then, I had no idea what it was all about.

The description of this ad is from memory as I can’t find a video clip of it anywhere. The transcript took me a while, but I found it here;
http://www.mikestopforth.com/2006/11/12/the-stork-margarine-blogging-advert/

Yes, this was not an ad for some new tech gadget. It wasn’t advertising any new Internet service or product. This was a margarine ad!
I often recall this ad, though I can never recall what the product being advertised was! ๐Ÿ˜›
I never thought that I would one day publish my own blog. (well, I type and you read. It counts)

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